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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Marketing Research Institute International (MRII) ： ウィキペディア英語版 Marketing Research Institute International (MRII) The Marketing Research Institute International (MRII) is a non-profit institute affiliated with the University of Georgia and devoted to fulfilling the continuing educational needs of people worldwide in the marketing research profession. == History == In 1994, the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry. This was fueled by a desire to create an independent study program based on the Marketing Research Core Body of Knowledge (MRCBOK©) developed by William Neal of SDR Consulting, Inc. and Dr. Malcolm McNiven of the University of Georgia. Approval was given and funds allocated in 1995 to establish the Marketing Research Association Institute (MRAI). A Board of Directors of industry representatives was formed to oversee the development of the Principles of Marketing Research (PoMR) in conjunction with the University of Georgia. The Marketing Research Association Institute was incorporated in June 1996 and was granted non-profit status as an educational institute by the IRS. In 1998, the Marketing Research Association Institute, Marketing Research Association and the University of Georgia entered into an alliance with the European Society of Opinion and Marketing Research (ESOMAR)for the purpose of marketing the Principles of Marketing Research course worldwide. In July, 1999, the organization formally changed its name to the Marketing Research Institute International (MRII). This was done to eliminate confusion about the Institute’s affiliation with any other industry organization, build broad-based industry support and demonstrate the global nature of its programs.〔(【引用サイトリンク】title=About Us )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Marketing Research Institute International (MRII)」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.